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From promise to reality: Does business really care about the SDGs? And what needs to happen to turn words into action

How can Chief Executive Officers (CEOs) build on the many opportunities offered by the UN Sustainable Development Goals?
That objective should be at the heart of all executive agendas and with good reasons. These include the estimated $12 trillion in potential growth linked to achieving the SDGs; and the millions of jobs that could be created or retained linked to the Goals. The issues they address are central to governments, regulators, investors and millions of consumers and are at the heart of equitable and safe business and societal development in the coming years.

As with any new growth opportunity, much will depend on making the SDGs a central part of business strategy. Invariably that strategy is shaped at the very top of the organisation. So, for this year’s PwC SDG Reporting Challenge, we sought to determine how many companies have moved beyond simply offering kind words and support for the SDGs and actually embedded the Goals into the core strategy of their entire business.

The KPIs for Gender Equality (SDG5) are just one example of how businesses are measuring and tracking progress towards the SDGs.

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