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Spot export opportunities for trade development-The Export Potential Map is a free tool that turns economic analysis into practical trade information using the ITC export potential and diversification assessment methodology.

The Export Potential Map is a free tool that turns economic analysis into practical trade information using the ITC export potential and diversification assessment methodology.

Using the Map’s customizable and shareable visualizations, you can spot:

  1. products, markets and suppliers with (untapped) export potential
  2. opportunities for export diversification

The Export Potential Map identifies products, markets and suppliers with (untapped) export potential as well as opportunities for export diversification for 226 countries and territories and 4,363 products.

Based on the ITC export potential and diversification assessment methodology, it evaluates export performance, the target market's demand and tariff conditions as well as bilateral links between the exporting country and target market to provide a unique ranking of untapped opportunities.

Who can benefit?

Trade advisers can use the tool to provide detailed guidance to businesses on unexplored export opportunities.

Policymakers can consult this tool to gather information about their country’s export potential when prioritizing products and partner countries for national and regional export strategies, as well as for trade policy negotiations.

Private companies can employ the tool for a quick scan of attractive target markets for the products they produce and export.

What is the export potential for : Search a product or a country?